Hiro's mission is to create a health company that inspires people to find their daily edge by making complex nutrition simple. Hiro aims to reclaim ‘wellness,’ emphasizing that it’s about feeling good on one’s own terms. While it’s not news that good health is about balance and stability, it bears repeating. People don’t need to be elite athletes or commit to extreme diets to enjoy their bodies and lives, or to feel energetic, enthusiastic, happy, and healthy.