Sambob began in 2021, in Logan, Utah, as a Covid hobby, turned business for Sam Roberts. As a wildlife biologist and avid backpacker, Sam spent much of his working hours and free time in the outdoors. Always in search of the perfect mid-layer, Sam learned to sew in late 2020, and started making fleece tops right way. As the interest for his creations progressed from friends and family to strangers on Instagram, Sam was eager to share his fun designs and cozy layers with others and the brand was born!